JUSTSWEAR
WALKERS/ D&AD YOUNG BLOODS COMPETITION
Insight
Self-expression on social media is often idealised, exaggerated and unrealistic.
Seeing this content makes 18-24 years old feel they have to ‘fake it’.
Mental well-being has become the casualty – especially in the wake of COVID – with Brits saying ‘I’m fine’ 14 times a week… but only meaning it 19% of the time
Swearing is proven to be emotional release for frustration.
Brits swears 14 times a day
- 77.9% of UK population utilise social media which is our main weapon.
- With #JUSTSWEAR, WALKERS is providing the space where they can be social and be united through humour and mutual experiences.
